Digital Workspace Blog: Arbeitsplatz 4.0 

Digital Workspace Blog Arbeitsplatz 4.0 

Early in November, we introduced you to what we think are the best German-language blogs about the topic digital workspace. We are honored that so many of these bloggers took the time to tell us more about their blogs and shared their thoughts about the topic digital workspace. The respective links to the already posted interviews can be found in the main article. Today, we would like to talk more about the Arbeitsplatz 4.0 blog.  


The Arbeitsplatz 4.0 blog is run by United Planet, the producer of the portal software INTREXX, which supports clients in their digitization efforts. Just as promised by its name, the blog talks about everything surrounding the topic digital workspace. They post new articles once a month.


Some articles contain practical tips that can help companies when they are introducing components of a digital workspace. Other articles more closely examine the topic digitization in various industries. Either way, the articles are always interesting. Mr. Ralf Bachmann, Content Marketing & PR-Manager in the marketing department at the United Planet GmbH, kindly took the time to answer our questions. Enjoy the interview with him! 


Since when do you run the blog? 

We installed the corporate blog Arbeitsplatz 4.0“ at the end of December 2015 and published the first content in January 2016.


Who is blogging? A team, one person?

The blog falls under the responsibilities of our Content Marketing Manager. That means, that basically one person is responsible for it. In addition, we feature guest posts by different guest authors which should of course fit with the general concept of the blog as a whole. For technical questions, the responsible Content Marketing Manager is of course supported by other team members like for example the Online-Marketing Manager. 


Which topics are covered on your blog?

The blog covers four main topics: digitization, industry 4.0, digital collaboration, modern working. 


Which article is the most popular article on your blog?

The most successful articles by number of clicks are: 

  1. Schreibtisch-wechsel-dich – Desk-Sharing in der neuen Siemens-Zentrale [article in German]
  2. Mobile Arbeit bei Daimler: Recht auf Home-Office für 100.000 Mitarbeiter [article in German]


Which article about the topic Digital Workspace would you recommend to our readers and why? 

In our three relatively new articles, we tried to provide tips companies can easily apply on their own (e.g., how companies can successfully implement an intranet, which mistakes can be avoided when doing so). 



Why: Many social intranets and digital workplaces fail or lose momentum, because the digital workspace is introduced as a project in the company and then considered “done” after it goes live (classic project management). When it comes to digital workplaces and social intranets that’s however when the work really starts. So that intranets don’t fall asleep and aren’t considered a failure.


How can you motivate employees to regularly use the intranet or even just check if someone else posted something and, depending on technical limitations, participate in the conversation? That is the central question. A very good approach is gamification which is described in the first two articles.


When using gamification, it is important – despite the wording – not to consider it a game or a hobby, but a psychological approach that can help to solidly establish the “tool” digital workspace in the company and in the everyday business dealings of the employees – which makes it a success in the company’s eyes. In the end, it’s always about corporate performance indicators.


Based on your experience, what is often the reason why companies struggle with the introduction and implementation of the digital workspace? What should companies keep in mind about the digital workspace when they do so? 

The reasons for a failure are particular to each case. In general, of course, every company should perform a needs analysis when choosing the software and then pick the correct software. The software should be flexible and customizable and be adapted to the respective company – not the other way around.


Often digital workplaces fail if they a.) are implemented as an additional software and therefore represent additional work for employees and b.) not understood as a living organism that continually has to be filled with new and exciting content. Last but not least, a digital workplace has to c.) be not only supported by management, but actually seen as a top project (not a nice-to-have, but a revenue-bringer and central tool to increase efficiencies). That is the only way in which a digital workplace receives the attention and weight it needs to be successful. 


A digital workplace unfortunately is not a self-perpetuating project; even if that would be nice. As soon as employees fall back into old habits, a digital workplace and its success are in danger. That is why it is important to remind employees to use it and support them by offering trainings or other initiatives.


In your opinion, what is the most important trend in the Digital Workspace area? What should companies be prepared for?

Usability – on various levels! Employees are used to a certain level of usability due to the apps and software they use in their private lives – at the computer as well as on their mobile devices. A digital workplace therefore does not only have to offer access to all files and information, but also has to be designed in a way that employees enjoy. At the same time, a modern digital workplace has to be completely accessible from mobile devices, so that employees can be completely included in the flow of information during appointments or while in the home office. 


Many thanks for your tips and suggestions, Mr. Bachmann! We will for sure remain loyal readers of your blog and suggest for our readers to take a look as well: Arbeitsplatz 4.0.


Arbeitsplatz 4.0 Ralf Bachmann Arbeitsplatz 4.0 


Want to read more about Digital Workspaces? You can find further articles related to this topic here: Digital Workspace Article

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